TAMPA, Fla. – May 30, 2012 – HealthPlan Services (HPS), the nation’s leading technology and administrative services provider for the insurance and managed care markets, announced today the launch of “benefit crossroads” to provide consumers with a single online source for top-rated individual insurance plans. It combines medical, dental, vision, life, Medicare advantage, PDP and Medicare supplement plans from the nation’s leading carriers with advanced online search and education tools and trusted advisors to guide consumers toward insurance that is tailored to their specific needs.