TAMPA, Fla. – April 17, 2013 – HealthPlan Services (HPS), the nation’s leading technology, sales, retention and administrative services provider for the insurance and managed care markets, announced today the launch of MyConsumerLinkSM, a comprehensive, turn-key private exchange marketplace designed to help agents and affinity groups retain and grow business. As consumers begin to take ownership of health plan purchases, industry estimates suggest that as many as 45 million people will use public and private exchanges by 2020.