NPC Creative Services

NPC Creative Services specializes in providing strategic public relations to health IT software and service organizations, ranging from small- and mid-sized businesses to Fortune 500 corporations and professional trade associations.

Whether the need is for an agency to provide comprehensive public relations services or to support an in-house team, NPC has the industry expertise and connections necessary to get the job done right, on time and within budget.

Few agencies can match the level of expertise, industry understanding and personalized service NPC brings to its client relationships.

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  • Carrot MarketView Health Plan Customers Outperform their Competition During 2020 AEP

    MINNEAPOLIS – May 12, 2020 – Carrot Health, the provider of MarketView™ – the first, largest, and most complete consumer and health analytics solution for health plan growth, health and quality – today announced 2020 Annual Enrollment Period (AEP) results for its Medicare Advantage customers. A significant majority (90%) of Carrot MarketView Medicare Advantage customers gained member enrollment, compared to just 65% of their competitors, and MarketView customers grew their member enrollment at more than double the rate of their competition.

  • Carrot Health Named a Cool Vendor in Gartner’s April 2020 Cool Vendors in Healthcare Technology Report

    MINNEAPOLIS – May 7, 2020 – Carrot Health, a leading provider of healthcare solutions powered by social determinants of health (SDoH), announced today that Gartner, Inc. has recognized  the company in its Cool Vendors in Healthcare Technology1 report. Carrot Health’s MarketView™ software and analytics platform generates insights for growth, quality and health using social, economic, behavioral and environmental data, helping healthcare organizations harness consumer and clinical data to deliver a 360-degree view of members and patients.

  • How a big company pivots like a lean start up w/ Sheila Loy

    Listen to the entire podcast here»

    When you’re an established, comprehensive company bringing products to market in a vertical industry such as healthcare, there’s a certain amount of expectation that runs alongside your everyday processes. That is, of course, until a pandemic comes knocking on your door.

    So what happens when an industry hemmed in by HIPAA guidelines and government regulations is given the proverbial green-light to act quickly? They pivot — and they pivot with lightning speed.

    In this episode, Sheila Loy discusses how HID Global took a proven, tested product and reworked parts of the platform to meet the need for infectious disease tracking that’s necessary not only in today’s COVID-19 economy, but for future disease-specific crises as well. Sheila gives us insights into:

    • The importance of having a strong understanding of your market and how that can help uncover an unmet need
    • Staying on track with expectations in a fast moving pivot when your company has historically long go-to-market procedures
    • How to know when you have a product that is relevant in the current market — and when you need to add to, or scale back, that product to give clients the most useful end-product for their needs
    • Timing and relevance and how they represent half the battle when bringing a product to market
    • Why communication and internal education is key to a successful pivot — when everyone is on the same page, it’s easier to make the necessary adjustments and keep your company’s momentum moving forward

     

    Guest Bio

    Sheila Loy is the Director of Vertical Segmentation of Strategy at HID Global, a worldwide leader in providing trusted security solutions in the identity and access management space. Sheila manages the framework strategies and how HID goes to market as a comprehensive company in a vertical industry such as healthcare.

    You can reach Sheila at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it . You can also visit HID Global’s website to learn about their contact tracing and surge response solutions.

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