NPC Creative Services

NPC Creative Services specializes in providing strategic public relations to health IT software and service organizations, ranging from small- and mid-sized businesses to Fortune 500 corporations and professional trade associations.

Whether the need is for an agency to provide comprehensive public relations services or to support an in-house team, NPC has the industry expertise and connections necessary to get the job done right, on time and within budget.

Few agencies can match the level of expertise, industry understanding and personalized service NPC brings to its client relationships.


  • Moving Toward A High-Value Care Strategy Begins in the Lab: 3 Steps to more efficient, effective patient care

    For healthcare organizations to succeed in an era where they are expected to deliver optimal patient results at the lowest cost, they need to abandon traditional low-value care models, which are characterized by patient care that does not lead to better outcomes. This inefficient practice can be detrimental to patients and costs the healthcare industry more than $340 billion per year.

    Understanding how this process occurs — and how to eliminate it — is the first step toward implementing a high-value care strategy that works proactively toward lowering costs and improving results. And the best place to start is the lab, where blood and test utilization are responsible for most of the waste and inefficiencies that reside across the healthcare industry.

    Healthcare IT Today»
  • The Unequal Impact of COVID-19 In Minority Communitities

    Minority communities are incredibly diverse, particularly when looking at population mix and rural vs. urban areas. From different household makeups and risk factors to varying engagement preferences, that diversity also impacts health outcomes—a reality laid bare by COVID-19.

    An analysis by Carrot Health found that rural communities bear the highest burden of COVID-19, while Black and Hispanic populations are the most adversely impacted by the virus.

    Electronic Health Reporter»
  • Carrot Health MarketView® Customers Dominate 2021 Medicare AEP Performance

    MINNEAPOLIS – May 25, 2021 – Carrot Health, a leading provider of healthcare solutions powered by consumer and claims data, announced today that health plans utilizing its Carrot MarketView® platform realized a 2021 Medicare annual election period (AEP) growth rate twice that of their competition. This includes average member retention rates of more than 95% across all health plan customers and new member conversion rates 5.2 times higher when Carrot Health predictive modeling was used.

    New Carrot Health customers were particularly successful, with 73% outperforming 2020 AEP. Collectively, new customers grew memberships by nearly 4% during 2021 AEP, following declines in 2020.

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