Publix Taps VUCA Health to Provide On-Demand Prescription-Specific Videos to Specialty Pharmacy Customers

Posted in Press Releases on Tuesday, November 15, 2016.

VUCA Health announced today that Publix Specialty Pharmacy, a branch of the largest employee-owned grocery chain in the United States, will implement a subset of VUCA’s specialty medication-specific video library to improve patient education and medication adherence. In doing so, customers of Publix Specialty Pharmacy will have access to a user-friendly platform containing on-demand, prescription-specific videos based on their individual medication profiles.

“At Publix, we understand that patient-centered care and innovative communication techniques are vital to improving medication adherence and care outcomes,” said Maria Brous, Publix Media and Community Relations Director. “The implementation of this service enables us to positively impact the accessibility of health information offered to our customers and cultivate healthier communities.”

Through the partnership with VUCA, Publix Specialty Pharmacy customers will have access to a robust library of prescription-specific videos that deliver information on top-prescribed medications, including proper usage, expected benefits and potential side effects. The videos, available in English and Spanish, will be available to customers who use Publix Specialty Pharmacy to fill their prescription medication.

“At VUCA Health, we strive to empower patients by advancing healthcare technology and providing a streamlined medication educational tool that promotes safe and proper medication administration,” said VUCA Health CEO David Medvedeff, PharmD, MBA. “Publix Specialty Pharmacy’s dedication to the well-being of its customers matches our own, and this partnership further demonstrates our joint goals – to ensure patients receive the care they need, when they need it.”

About Publix

Publix is privately owned and operated by its 187,500 employees, with 2015 sales of $32.4 billion. Currently Publix has 1,131 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina. The company has been named one of Fortune’s “100 Best Companies to Work For in America” for 19 consecutive years. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s website,

About VUCA Health

Based in Lake Mary, Fla., VUCA Health ( provides a gateway to patient engagement that serves as an on-demand extension of pharmacists and other healthcare providers. The company’s MedsOnCue solution leverages advanced mobile, web and on-demand video and communication technologies to deliver trusted patient information that enhances the medication use process. It offers a convenient and cost-effective way for clients to provide on-demand patient medication information and strengthen customer connections with video briefings, web messaging, reminders and alerts and a host of other customizable services that extend and enhance the patient relationship.

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