MedCo Data Unveils Dermesse™ Online Shopping Cart to Enhance Dermatology, Plastic Surgery and Med-Spa Practice Revenues and Patient Relations

TAMPA, Fla. -- Aug. 11, 2010 – MedCo Data, a leading provider of technology and informatics expertise for physician practices, unveiled the Dermesse™ Online Shopping Cart at the American Academy of Dermatology Summer Academy Meeting. The Online Shopping Cart is an innovative shopping service designed to enable dermatology practices, as well as medical professionals specializing in aesthetic and cosmetic procedures, to enhance revenues through secure online sales of the Dermesse line of quality skin care products.

The Online Shopping Cart package consists of a customized “portal,” built and maintained by MedCo Data, where authorized patients of the practice can securely shop and order Dermesse products, access exclusive promotions and purchase gift cards for procedures and other practice services. The shopping portal integrates into the practice’s existing website, creating an online information destination that brings value to both the patient and provider.

“The Dermesse Online Shopping Cart is a unique way for us to extend the patient relationship by providing easy and convenient access to high quality skin care products,” said Dr. Robert D. Rehnke, M.D., FACS, The Center for Surgical Excellence, a state-of-the-art, fully accredited cosmetic and reconstructive plastic surgery center in St. Petersburg, Fla. “At the same time, it creates a viable revenue stream for our practice without disrupting workflows or diverting resources from other areas.”

Inventory and order fulfillment is managed entirely by Axia Medical Solutions, which manufactures and sells the Dermesse line exclusively through medical professionals. “The Online Shopping Cart provides our physicians with the power and convenience of the Internet while maintaining the exclusive distribution channel upon which our success is based,” said Jim Krulisky, CEO, Axia Medical Solutions. “Most importantly, they are able to leverage our lean inventory management processes without making a sizable upfront investment, thereby creating a win-win for Dermesse and the practice.”

Promotional support is provided by MedCo Data in the form of a high-quality integrated online and in-practice marketing campaign. This includes professionally designed and produced banner ads on the practice’s existing website, lobby signage, displays at the check in/out desk and appointment reminder cards.

“What is most appealing about the Dermesse Online Shopping Cart is the marketing support, providing our clients with access to Dermesse products without adding to our staff’s workload to manage marketing or fulfillment,” said Marissa Hervey, Licensed Paramedical Aesthetician and Principal, DayGlo Med-Spa.

Adds Rob Cash, COO, MedCo Data:  “By aligning the Dermesse product with a targeted marketing campaign that utilizes the online technology portfolio of MedCo Data, as well as inventory management and order fulfillment, we have aligned the primary stakeholders and established a foundation of success for any practice that wants to add new profit centers and enhance patient communications.”

About MedCo Data, LLC

MedCo Data (www.medcodata.com) provides the technology and informatics expertise that enables physician practices and other ambulatory care organizations to leverage EMR/EHR systems and other software to improve, expand and evolve their services. The firm offers managed technology services centered on its Proactive Care Help Desk, which serves as a one-stop support service for all office technology. On the consulting side, MedCo Data’s patent-pending Workflow Centric® offering guides practices through the EMR/EHR selection, implementation and decision-making process, with the goal of matching the client organization with the CCHIT-certified software vendor that best meets its unique needs.

About Axia Medical, LLC

Axia Medical Solutions is a privately held global specialty pharmaceutical company that develops, manufactures, and commercializes skin care products to medical professionals specializing in dermatologic, aesthetic, and cosmetic procedures.  Products include prescription drugs, OTC and cosmeceutical products.  The main brand, Dermesse, was introduced in 2003 to address the signs of aging. The Dermesse skin care products effectively penetrate the skin barrier and are indicated for the treatment of melasma, chloasma, lentigines, and hyperpigmentation, and are effective against sun and environmental damage.  Private label programs are available for all products.  Axia Medical Solutions corporate offices are in Carlsbad, California.  For more information, visit www.axiamedical.com.