MedHOK Appoints David Butterworth as Senior Vice President of Business Development

Posted in Press Releases on Monday, February 13, 2012.

TAMPA, Fla. – Feb. 13, 2012 – MedHOK, one of the healthcare industry’s fastest-growing companies providing cloud-based software, announced today the appointment of David Butterworth, CPA, as senior vice president of business development. MedHOK, which offers fully NCQA certified software for HEDIS, has more than 15 million lives in production and is on track to reach 30 million within the year, making it one of the healthcare industry’s leading software companies.

Butterworth is responsible for ensuring MedHOK realizes its full potential through the establishment of strategic channel relationships and identifying, marketing and capitalizing new business opportunities. This includes planning and deployment of intense market interaction strategies to communicate the value MedHOK’s unique integrated care management, quality and compliance platform delivers to accountable care organizations (ACOs), patient-centered medical homes (PCMHs) and other provider organizations, as well as health plans, pharmacy benefit managers (PBM) and Specialty Rx.

“With more than 20 years of healthcare experience, David brings the business acumen needed to support MedHOK’s continued growth,” said Anil Kottoor, president and CEO, MedHOK. “We are pleased to welcome him to the team and look forward to his contributions to the company.”

Previously, Butterworth was an independent management consultant to Fortune 500 health insurance firms, advising on strategic marketing plans, tactical execution, business development, compliance and analytics. He also served as vice president of Emedon Inc., where he developed and led a $400 million enterprise marketing and product strategy. Butterworth has also held various positions at Aetna, including director of innovation and business development and HMO financial administrator, and with UnitedHealth Group, including director of Uniprise and Exante Bank, director of research and development, and director of the program management office.

Butterworth received a Bachelor of Arts in Economics from the University of Connecticut and a Master of Science in Accounting/Finance from the University of Hartford. He also holds a Master’s Certification in Program Management from George Washington University. Butterworth is a licensed CPA in Virginia and a nationally certified Health Insurance Associate.

About MedHOK

Tampa, Fla.-based MedHOK has more than 15 million lives in production and expects to double that number in 2012, making it one of the healthcare industry’s fastest-growing software companies. It offers a cloud-based integrated software platform for care management, quality and compliance that enables physicians, ACOs, PCMHs, payers and TPAs to manage and measure care against national quality standards for optimal outcomes. Its innovative modular software helps healthcare organizations meet quality, care and compliance objectives across business lines by facilitating real-time information sharing with all stakeholders to address disease management and care coordination, clinical quality and utilization review, and quality and financial measures. ICD-10 compliant, HIE-ready and securely accessible on any device, the MedHOK platform is user-friendly, rapidly deployed and easily configurable for a low total cost of ownership and rapid return on investment. The company’s 360Measures holds full 2012 HEDIS® certification.

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