HealthPlan Services’ benefit crossroads Named W3 Gold Winner for Creative Website Design

TAMPA, Fla. – Oct. 16, 2012 – HealthPlan Services (HPS), the nation’s leading technology and administrative services provider for the insurance and managed care markets, announced today that benefit crossroads has been named a 2012 W³ Gold Winner for creative website design in the insurance category. The site, a unique direct-to-consumer sales channel for top-rated individual insurance plans, was executed through a partnership with Tampa-based Bayshore Solutions.

Leveraging HPS’ 40-plus years of experience administering the nation’s leading insurance plans, benefit crossroads takes a unique best-of-breed approach that allows consumers to choose from an array of quality insurance plan options. It is focused solely on delivering access, knowledge, product choices and personalized guidance to provide ‘total care’ insurance coverage.

“Our vision was to create a truly unique website that delivers the functionality and ease-of-use consumers have come to expect when shopping online, powered by HPS’ proven processes, innovative technologies and robust, retail-style analytics. Teaming our internal expertise with Bayshore Solutions’ creativity brought that vision to life,” said Anne Marie Faria, Executive Vice President and Chief Marketing and Sales Officer, HPS. “We are honored to have benefit crossroads recognized by such a highly regarded organization in the web development industry and look forward to meeting the needs of consumers in the market for comprehensive insurance coverage.”

The W³ Awards honors creative excellence and recognizes the creative and marketing professionals behind award-winning sites, marketing programs and video work created for the web. Entries are judged by the International Academy of the Visual Arts and winners are selected based on a standard of excellence for the category entered.

“With benefit crossroads, we set out to break all the rules of insurance e-commerce,” said David Holton, Vice President of Consumer Sales, HPS. “Instead of the stark, almost sterile websites one typically encounters in the insurance industry, benefit crossroads is very much alive and welcoming, providing the kind of e-tail experience consumers prefer.”

About HealthPlan Services

HealthPlan Services (HPS) is the largest independent provider of service and technology solutions to the insurance and managed care industry. Since 1970, HPS has offered customized administration and distribution services to insurers of individual, small group, voluntary and association plans, as well as valuable solutions to thousands of brokers and agents. HPS’ proprietary, scalable technology provides innovative consumer-facing solutions that are turnkey self-service tools for insurance carriers and distribution partners. HPS offers an ever-expanding array of services to a diverse and growing client base, and administers products that include medical (PPO, HMO, indemnity, consumer-driven), dental, vision, life, disability, cancer, critical illness, accident, long term care, limited medical, as well as various other ancillary insurance. HPS is committed to providing extraordinary service to its customers. HPS is a company of Water Street Healthcare Partners, a strategic private equity firm focused exclusively on healthcare. For more information about HPS, visit www.healthplan.com.