HealthPlan Services Appoints Kristin Baca as COO

Posted in Press Releases on Monday, May 14, 2012.

TAMPA, Fla. – May 14, 2012 – HealthPlan Services (HPS), the nation’s leading technology and administrative services provider for the insurance and managed care markets, has appointed Kristin Baca as its Executive Vice President (EVP) and Chief Operating Officer (COO).

In this role, Baca will manage and improve consistency in operations and drive best practices through business process improvement. Other responsibilities include establishing and enhancing service delivery to new and existing clients.

“Kristin’s extensive background in financial/operations management, strategic management and continuous business improvement will position our organization for success in the coming years,” said HPS President and CEO Jeff Bak. “We are pleased to welcome her to the team and look forward to the improvements that her expertise will bring to our overall operation and delivery.”

Prior to joining HPS, Baca served as Vice President of Global Operations and Human Resource Services for Xerox (formally ACS Inc.), where she partnered with the various lines of business to assist them in the areas of strategy, acquisition, assessment, development, engagement and transition. Previous positions within Xerox include Vice President and Transition Executive, Director of Revenue and Vice President of Global Operations.

Baca’s background includes finance positions with Countrywide Home Loans, EDS/Centrobe/NeoData, University of Colorado Foundation and the University of Colorado.

She earned a bachelor’s degree in finance with a minor in economics from the University of Colorado and a master of business administration in finance from Regis University.

About HealthPlan Services

HealthPlan Services (HPS) is the largest independent provider of service and technology solutions to the insurance and managed care industry. Since 1970, HPS has offered customized administration and distribution services to insurers of individual, small group, voluntary and association plans, as well as valuable solutions to thousands of brokers and agents. HPS’ proprietary, scalable technology provides innovative consumer-facing solutions that are turnkey self-service tools for insurance carriers and distribution partners. HPS offers an ever-expanding array of services to a diverse and growing client base, and administers products that include medical (PPO, HMO, indemnity, consumer-driven), dental, vision, life, disability, cancer, critical illness, accident, long term care, limited medical, as well as various other ancillary insurance. HPS is committed to providing extraordinary service to its customers. HPS is a company of Water Street Healthcare Partners, a strategic private equity firm focused exclusively on healthcare. For more information about HPS, visit

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